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Home Office Organization–21st Century Style

Archive for the ‘Video’ Category

10 Free or Cheap Things You Can Do To Market Locally

Sunday, July 31st, 2011

What your local small business needs, free or cheap, to improve your marketing and sales considerably (20 min. video):

Ed Dale’s program is now The Challenge.

This video is about 2 years old, so a few things have changed. I’ve mentioned the changes below as I listed the resources.

Help

  • A surly web-savvy teenager
  • Lots of soft drinks teenager likes
  • Lots of snacks teenager likes
  • Some money ($20 or so) to flip teenager at the end of his/her work for you

Free Resources

Cheap Resources

Here are some extra things I find very useful:

A really good reason to use AWeber is it is easily integrated with Facebook pages. If you just want your web presence to be on Facebook, you’ll need an email service that works with it.

A blog or website has become optional because of Facebook pages. You can connect with your market using your Facebook page as your website on Google Local, and a Facebook page is very easy to update.

Six of these services require a Google account. If you have a Gmail, YouTube, or Blogger account, etc., you have a Google account, and you can use it on all Google’s services. You can create separate accounts if you want to, but you don’t have to.

Fixed costs in this list AWeber and HostGator. AWeber costs $19.95 per month, and the first month is typically deeply discounted. HostGator costs $9.95/month.

If you choose private web hosting for you website or blog, it shouldn’t cost more than about $10/month, and it costs about $10/year to own your web address (URL). But paying for your blog is optional.

The variable costs on this list are the pay-per-click advertising you may choose to do. Remember, you can do intermittent advertising, weekend-only advertising, or a few days a month. You are not stuck with a long-term advertising contract and bill.

Again, why do you need these tools?

  • iPhone
  • Blackberry
  • iPad
  • Android
  • Tablet PC
  • Smartphone

If you find you need help with setting these services up, seriously, find a web-savvy teenager.

Don’t want to do it yourself? I’ll do it for you for $40 (if you don’t have a surly teenager available:).


A lot of these techniques can be implemented even if your business does not have a website.

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Video: The Fastest Way to Increase Sales Conversion

Monday, August 11th, 2008

Whether you have an online or bricks and mortar business, adding simple videos to your site or blog will increase your sales conversion anywhere from 20% to 47%.

This link to StomperNet’s Stomper Vision free video by faculty members Mark Stewart and Brad Fallon will give you a 20 minute overview of how home-produced videos on amateur equipment will improve your sales conversion. Click over and watch it now.

There are 2 more free videos on this site as well, and I encourage you to watch them when you get a chance. I also encourage you to sign up on the StomperNet email list because their free material is worth a fortune.

Just for the record and to be totally up front with you, I’m not a member of StomperNet, Stomper Vision or any other StomperNet program. I only partake of their free information right now because I just don’t have the money to join them. I am not an affiliate for StomperNet either, so if you watch this video and decide to join Stomper Vision, I will not get a commission.

I’m working on acquiring a small, easy-to-use video camera to start making home-made videos for my blogs, including this one. Money is tight for me right now, but I’m making saving for a camera a priority because it makes such a huge difference in sales and in building relationships with your readers and visitors. I hope you’ll do the same and soon!

Sherri
Making branching into video a priority

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